Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Global Perspectives on the Strategic Role of Marketing Information Systems

Global Perspectives on the Strategic Role of Marketing Information Systems

Alfaro, Jorge
Medina-Quintero, Jose Melchor
Sahagun, Miguel A.

Paperback

ManagementMarketingGeneral Computers

ISBN10: 1668465922
ISBN13: 9781668465929
Publisher: Igi Global Scientific Publishing
Published: May 8 2023
Pages: 412
Weight: 1.57
Height: 0.84 Width: 7.00 Depth: 10.00
Language: English
A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

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