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Global Luxury: Organizational Change and Emerging Markets Since the 1970s
Paperback
Business GeneralManagementMarketing
ISBN13: 9789811353482
Publisher: Palgrave Macmillan
Published: Dec 25 2018
Pages: 287
Weight: 0.81
Height: 0.65 Width: 5.83 Depth: 8.27
Language: English
1 Introduction
Part I: Organizational change
2 The birth of luxury big business: LVMH, Richemont and Kering
3 Italian luxury goods industry on the move: SMEs and global value chains
4 Luxury brand outsiders: understanding the success of British and American Luxury Brands
5 Champagne, between Terroir and Luxury (1945-2014)
Part II: Markets
6 Christian Dior-New York: French Fashion in the Luxury US Market
7 The democratisation of luxury and the expansion of the Japanese market, 1960-2010
8 How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980-2010
9 How to enter the Chinese luxury market? The example of Swatch Group
Part III: New strategies
10 Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry (1975-2015)
11 Luxury brands and public museums: from anniversary exhibitions to co-branding
12 Exclusively for the happy few Luxury hotels and globalisation: the emergence of a new sector (1980-2010)?
13 The Survival Strategy of Japanese Kimono Industry
14 Conclusions
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