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The Global Environment of Business: New Paradigms for International Management

The Global Environment of Business: New Paradigms for International Management

Paperback

Business GeneralManagement

ISBN10: 1412950287
ISBN13: 9781412950282
Publisher: Sage Publications, Inc
Published: May 25 2010
Pages: 320
Weight: 1.25
Height: 0.70 Width: 7.00 Depth: 9.90
Language: English
This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm′s profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.

Also from

Conklin, David W.

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Management