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Global Aspects of Reputation and Strategic Management

Global Aspects of Reputation and Strategic Management

Hardcover

Series: Research in Global Strategic Management, Book 18

Business GeneralManagement

ISBN10: 1787543145
ISBN13: 9781787543140
Publisher: Emerald Pub Ltd
Published: Jul 16 2019
Pages: 288
Weight: 1.15
Height: 0.80 Width: 6.40 Depth: 9.10
Language: English
Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another.

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