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Global Advertising Practice in a Borderless World
Paperback
Series: Routledge Studies in International Business and the World Ec
AccountingBusiness GeneralMarketing
ISBN13: 9780367873158
Publisher: Routledge
Published: Dec 12 2019
Pages: 256
Weight: 0.80
Height: 0.54 Width: 6.14 Depth: 9.21
Language: English
Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections:
- globalising adver
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