Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Global Advertising in a Global Culture

Global Advertising in a Global Culture

Gould, Thomas H. P.

Hardcover

AccountingMarketingGeneral Sociology

ISBN10: 081088643X
ISBN13: 9780810886438
Publisher: Rowman & Littlefield Publishers
Published: Dec 16 2015
Pages: 254
Weight: 1.10
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising--an increasingly global form of communication--is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.

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