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Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk
Paperback
ISBN13: 9781793986801
Publisher: Independently Published
Published: Feb 3 2019
Pages: 180
Weight: 0.55
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
- Specific strategy, channels, and tactics to build and optimize your demand generation program
- How to avoid common mistakes and pitfalls that can derail your program and demoralize your team
- What to look for when building your demand generation team
- Lessons and key considerations for working inbound and outbound together
- Metrics and benchmarks for analyzing your program's effectiveness
- Key projects and deliverables to get your program up and running
- And much more
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