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Zwischenbetriebliches Stammdatenmanagement: Lösungen Für Die Datensynchronisation Zwischen Handel Und Konsumgüterindustrie
Hardcover
Series: Business Engineering
ManagementMarketingGeneral Computers
ISBN13: 9783540890294
Publisher: Springer
Published: Nov 28 2008
Pages: 276
Weight: 1.36
Height: 0.90 Width: 6.30 Depth: 9.40
Language: German
Eine effiziente Abwicklung von zwischenbetrieblichen Marketing- oder Logistikprozessen setzt unternehmensübergreifend abgestimmte Stammdaten zu Produkten, Geschäftspartnern und Konditionen voraus. Unternehmen des Handels und der Konsumgüterindustrie tauschen heute nur ca. 20 % ihrer Produktstammdaten automatisiert aus und verursachen damit hohe Fehlerquoten in den Geschäftsprozessen und erhebliche Datenbearbeitungsaufwände.
Dieses Buch entwickelt organisatorische und informationstechnische Lösungsbausteine für das Stammdatenmanagement zwischen Industrie- und Handelsunternehmen und liefert konkrete Empfehlungen für deren Einführung. Fallbeispiele illustrieren Ausprägungen der Lösungskomponenten in der Praxis und verdeutlichen den realisierten Nutzen. Das Buch liefert damit einen wertvollen Beitrag zur Umsetzung einer intensiveren, informationssystemgestützten Zusammenarbeit zwischen Handel und Konsumgüterindustrie als Basis für eine effektivere Befriedigung von Kundenbedürfnissen.
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Zwischenbetriebliches Stammdatenmanagement: Lösungen Für Die Datensynchronisation Zwischen Handel Und Konsumgüterindustrie
Schemm, Jan Werner
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Schemm, Jan Werner
Zwischenbetriebliches Stammdatenmanagement: Lösungen Für Die Datensynchronisation Zwischen Handel Und Konsumgüterindustrie
Schemm, Jan Werner
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