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Zeitungswebsites: Der Einfluss Von Usability Und Design Auf Den Werbeerfolg
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658103682
Publisher: Springer Gabler
Published: Jun 25 2015
Pages: 328
Weight: 1.01
Height: 0.78 Width: 5.83 Depth: 8.27
Language: German
Marc Löffel entwickelt ein Untersuchungsmodell, das das Instrument zur Usability- und Design-Wahrnehmung von Zeitungswebsites explorativ erfasst. Basierend auf den methodischen Grundlagen Operationalisierung von Konstrukten, Eye-Tracking und Thinking Aloud analysiert der Autor die Wahrnehmung von Zeitungswebsites mit Hilfe der Methoden Faktorenanalyse sowie Blickverlaufsmessung und zeigt auf, dass die verhaltenswissenschaftlichen Theorien und Ansätze auch auf das Internet übertragbar sind. Die User gehen primär auf die Zeitungswebsite, um das Bedürfnis nach Informationsbefriedigung zu stillen und es wird deutlich, dass der User verschiedenste Wege nutzt, um seinem Ziel der Befriedigung seiner Bedürfnisse nachzugehen und diese zu erfüllen.
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