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Wertorientiertes Management: Werterhaltung - Wertsteuerung - Wertsteigerung ganzheitlich gestalten
Hardcover
ISBN13: 9783540258681
Publisher: Springer
Published: Nov 16 2005
Pages: 674
Weight: 2.49
Height: 1.44 Width: 6.14 Depth: 9.21
Language: German
Führungskräfte aus Wirtschaft, Politik und Wissenschaft sind die Autoren dieses Buches. Das Ergebnis ist ein ganzheitliches Konzept, das auf dem Dresdner Modell des wertorientierten Management basiert. Es beinhaltet die vier Perspektiven der Balanced Score Card: Mitarbeiter und Innovation, Prozesse und Marktleistungen, Kunden und Markterfolg, sowie Finanzergebnisse und Unternehmenserfolg. Die Autoren beleuchten das Modell aus den unterschiedlichen Perspektiven wirtschaftlicher Rahmenbedingungen, und fügen es zu einem neuen Ganzen. Neben controlling-orientierten Ansätzen erläutern sie auch weiche Faktoren wie Mitarbeiterbelange.
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