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Weise Voraussicht Und Erfolgsplanung: Ziele, Inhalte Und Strategien Einer Neuen Zukunftsforschung Für Unternehmen
Hardcover
ISBN13: 9783658327866
Publisher: Springer Gabler
Published: Feb 9 2021
Pages: 204
Weight: 0.90
Height: 0.56 Width: 5.83 Depth: 8.27
Language: German
Das Buch entwickelt in einer prägnanten Analyse Antworten auf folgende Fragen: Wie lassen sich wirtschaftlich und gesellschaftlich notwendige Entscheidungen für die Zukunft ausreichend fundieren? Wie sind Strategien unter Bedingungen zunehmend unübersichtlicher Informationslagen anzulegen? Was kann Zukunftsforschung dazu überhaupt beitragen? Der Autor zeigt auf der Basis vernetzter empirischer Befunde der letzten zwanzig Jahre die zur Beantwortung der Fragen bedeutsamen Entwicklungsmuster - Strukturtrends -, die in unterschiedlichen Variationen den Alltag von Wirtschaft und Gesellschaft bestimmen. Gleichzeitig werden aus den Daten Handlungsoptionen extrapoliert - Strategietrends als Mustervorlagen für die Organisation von Entscheidungsprozessen. Auf dieser Grundlage werden schrittweise variabel umsetzbare Systeme und Planungsmodule entwickelt. Eine inspirierende Lektüre für alle, die mit der Gestaltung der Innovationskultur, der Sicherung von Distinktionsgewinnen und mit der Zukunftsforschung in den Unternehmen befasst sind.
Aus dem Inhalt
- Neue Zukunftsforschung
- Strukturtrends
- Strategietrends
- Intellektuelle Wertschöpfung
- Extrafunktionale Fertigkeiten
- Kommunikationsprotokoll
- Organisatorische Umsetzungsbeispiele
Der AutorHolger Rust ist em. Professor für Wirtschaftssoziologie. Er lehrte und forschte unter anderem an den Universitäten Hamburg, Wien und Hannover und ist seit mehr als 30 Jahren als Scientific Consultant für Unternehmen und politische Institutionen tätig
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