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Virtual Reality in Erfolgsprognosen VOR Neuprodukteinführung: Modellentwicklung, Validierung Und Empirische Untersuchung
Paperback
Series: Schriftenreihe Des Instituts Für Marktorientierte Unternehme
Business GeneralManagementMarketing
ISBN13: 9783658290344
Publisher: Springer Gabler
Published: Jan 3 2020
Pages: 166
Weight: 0.50
Height: 0.40 Width: 5.83 Depth: 8.27
Language: German
Das Institut für Marktorientierte Unternehmensführung (IMU) wurde 1999 an der Universität Mannheim neu konstituiert. Es versteht sich als Plattform für anwendungsorientierte Forschung sowie als Forum des Dialogs zwischen Wissenschaft und Praxis. Ziel dieser Schriftenreihe ist es, wissenschaftliche Erkenntnisse zu publizieren, die für die marktorientierte Unternehmensführung von Bedeutung sind.
Die Autorin:
Dr. Nathalie Harz promovierte bei Prof. Dr. Dr. h.c. mult. Christian Homburg am Lehrstuhl für Business-to-Business Marketing, Sales & Pricing an der Universität Mannheim.
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