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Vertriebsarbeit Leicht Gemacht: Die Besten Strategiewerkzeuge, Checklisten Und Lösungsmuster
Hardcover
ISBN13: 9783658029814
Publisher: Springer Gabler
Published: Oct 15 2013
Pages: 187
Weight: 0.93
Height: 0.63 Width: 5.83 Depth: 8.27
Language: German
Die Märkte werden immer komplexer. Deshalb ist ein Vertrieb nach dem Gie kannenprinzip nicht mehr zeitgemä . Die Steuerung des Vertriebs über Ziele, Kennzahlen und Vertriebswerkzeuge ist ein Muss, um weiterhin erfolgreich zu agieren. Unternehmen benötigen deshalb eine klare Vertriebsstrategie, die an die Mitarbeiter vermittelt wird, und die geeigneten Instrumente zur Umsetzung. In Vertriebsarbeit leicht gemacht liefert Hartmut H. Biesel zahlreiche Tools und hilfreiche Checklisten für die tägliche Vertriebsarbeit. Die vorgestellten Werkzeuge unterstützen Geschäftsführer und Vertriebsleiter dabei, die für ihr Unternehmen entscheidenden Fragen zu klären. Zum Beispiel: Welcher Kunde ist für mein Unternehmen wirklich attraktiv? Welchen Ertragsbeitrag liefern Kunden über mehrere Geschäftsperioden? Wie hoch sind die Au endienstkosten je Besuch?
Ein unentbehrlicher Werkzeugkasten für die Steuerung von Innen- und Au endienst, Kundenmanagement sowie die Durchführung von Erfolgsanalysen.
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