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Vertrieb Für Logistikdienstleister: Aufgaben, Organisation Und Instrumente
Hardcover
Business GeneralManagementMarketing
ISBN13: 9783658043575
Publisher: Springer Gabler
Published: Jun 2 2014
Pages: 226
Weight: 1.30
Height: 0.56 Width: 6.69 Depth: 9.61
Language: German
Der Wettbewerb in der Logistikbranche verlangt nach Spezialisten für individuelle Lösungen. In diesem Grundlagenwerk stellt Bernhard Kaschek die Organisation, Aufgaben und Instrumente des Vertriebs von Logistikdienstleistungen vor und erläutert die zentralen Bausteine praxisnah und klar strukturiert.
Ein Muss für alle, die den Verkauf in diesem extrem wettbewerbsintensiven Umfeld ernst nehmen.
Frank Arnold, Verkaufsleiter, Kühne + Nagel
Ein Praxishandbuch insbesondere für die Vertriebsarbeit der Logistik-Dienstleister, das viele wertvolle Anregungen liefert.
Logistik Heute
In der Logistik ist dieses Buch für den Vertrieb einmalig. Das Buch ist für jeden Vertriebsmanager und -mitarbeiter eine Bereicherung.
Richard Küppers, Leitung Fuhrpark, Emons Spedition
Das Werk gibt Tipps für die Praxis, die über den Charakter einer Checkliste hinausgehen. Es liefert Anregungen für eine Strukturierung der Vertriebsarbeit sowie deren Controlling.
DVZ Deutsche Verkehrs-Zeitung
Kaschek bietet einen kompakten Blick auf die Klaviatur, die es intelligent zu bedienen gilt, leitet fundiert an und liefert zugleich ein interessantes Berufsbild, das Lust macht, ins Vertriebsmanagement einzusteigen.
Berit Börke, Prokuristin, Leiterin Vertrieb, TFG Transfracht
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