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Versandhandelsmarketing
Hardcover
Series: Managementwissen Für Studium Und Praxis
Publisher Price: $133.99
ISBN13: 9783486255560
Publisher: de Gruyter Oldenbourg
Published: Oct 10 2000
Pages: 232
Weight: 1.26
Height: 0.56 Width: 6.69 Depth: 9.61
Language: German
Das Werk ist auf die Bedürfnisse von Studenten und von Praktikern ausgerichtet, die sich nicht nur theoretisch mit dem Thema Versandhandelsmarketing beschäftigen möchten, sondern auch Antworten auf Fragen des erfolgreichen Managements von Versandhandelsunternehmen suchen. Dabei ist das Bestreben des Autors zum einen wissenschftlichen Anforderungen gerecht zu werden, zum anderen die anwendungsbezogene Ausrichtung, um für die Praxis die Umsetzung der wissenschaftlichen Erkenntnisse zu gewährleisten.
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