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Verbraucherwissenschaften: Rahmenbedingungen, Forschungsfelder Und Institutionen
Paperback
MarketingGeneral Political Science
ISBN13: 9783658299347
Publisher: Springer Gabler
Published: Feb 27 2021
Pages: 596
Weight: 2.10
Height: 1.23 Width: 6.69 Depth: 9.61
Language: German
In diesem Buch wird das vielfältige Themenfeld der Verbraucherwissenschaften wissenschaftlich-konzeptionell definiert, skizziert und strukturiert. Ausgewählte Problemfelder der Verbraucherwissenschaften und der Verbraucherpolitikberatung stehen im Fokus wie z.B. Finanzen, Digitale Welt, Energie, Ernährung, Nachhaltigkeit und Gesundheit. Ausgewiesene Expertinnen und Experten stellen die wichtigsten Themengebiete systematisch vor und betrachten Verbraucherinnen und Verbraucher zusätzlich aus der Praxisperspektive.
In der 2. Auflage wurden alle Beiträge aktualisiert und neue Beiträge hinzugefügt. Berücksichtigt wurden dabei auch die Entwicklungen in der Digitalen Welt, die derzeit zunehmend Einfluss auf das Erleben und Verhalten der Verbraucherinnen und Verbraucher haben und mit der Herausbildung zahlreicher Phänomene, Institutionen und Funktionen einhergehen. Insbesondere wurden das Kapitel III, das sichder Digitalisierung in den Verbraucherwissenschaften widmet, sowie das Kapitel IV zum Thema Institutionen, Organisationen und Akteure neu strukturiert und erweitert.
Der Inhalt
- Definitionen, begriffliche Abgrenzung und Entwicklungspfade der Verbraucherwissenschaften
- Rahmenbedingungen aus wirtschaftswissenschaftlicher, historischer, technologischer, politikwissenschaftlicher, soziologischer und rechtlicher Perspektive
- Wesentliche Forschungsfelder
- Innovative Ansätze der Verbraucherwissenschaften
- Institutionen, Organisationen und Akteure
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