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Unternehmensnetzwerke: Architekturen, Strukturen Und Strategien
Hardcover
ISBN13: 9783642295300
Publisher: Springer
Published: Sep 7 2012
Pages: 356
Weight: 1.70
Height: 1.10 Width: 6.70 Depth: 9.60
Language: German
Wie können Unternehmensnetzwerke organisiert werden, um sowohl den einzelnen Netzwerkpartnern Kooperationsgewinne zu ermöglichen als auch dauerhaften Mehrwert und Zusammenhalt auf der Netzwerkebene zu schaffen?
Die Autoren entwickeln und diskutieren neue Konzepte, um das Design und die Governance von Unternehmensnetzwerken erfolgreich zu gestalten und deren Innovativität zu fördern. Im Mittelpunkt stehen die Konzepte des Netzwerkguts, der lateralen Governance und der Mikropolitik sowie Herausforderungen bei der Wahl der Rechtsform, der Koordinations- und Controllinginstrumente oder der Einführung von Informations- und Kommunikationstechnologien in die Netzwerkarbeit. Die Herausgeber stellen dabei Erfahrungen aus mehrjähriger Forschungsbegleitung neben erprobte Konzepte aus konkreten Netzwerkberatungsprojekten, um Unternehmensnetzwerke in ihrer Professionalisierung zu unterstützen.
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