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Unternehmenskommunikation: Kommunikationsmanagement Aus Sicht Der Unternehmensführung
Paperback
ISBN13: 9783834909732
Publisher: Gabler Verlag
Published: Aug 28 2008
Pages: 556
Weight: 2.00
Height: 1.17 Width: 6.69 Depth: 9.61
Language: German
Auf der Basis interdisziplinärer Erkenntnisse wird ein einheitlicher Begriffsrahmen und ein Steuerungsmodell für das Kommunikationsmanagement entwickelt. Daran anschlie end stellen führende Autoren des Gebietes wichtige Teilbereiche und Aufgabenstellungen der Unternehmenskommunikation vor. Ziel ist eine Zusammenführung wichtiger Positionen zum Thema
Die 2. Auflage wurde um einen neuen Beitrag zur Online-Kommunikation erweitert.
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