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Überlegene Geschäftsmodelle: Wertgenese Und Wertabschöpfung in Turbulenten Umwelten
Paperback
Series: Strategisches Kompetenz-Management
ISBN13: 9783658086558
Publisher: Springer Gabler
Published: Jan 15 2015
Pages: 454
Weight: 1.35
Height: 1.05 Width: 5.83 Depth: 8.27
Language: German
Mit Hilfe einer profunden Bestandsaufnahme und stichhaltigen Analyse zeigt Andreas Schmidt drei Ko-Kriterien zur Optimierung der Wettbewerbswirkung von Geschäftsmodellen auf: Kontingenz zur Umwelt, Konsistenz seiner Bestandteile und eine kohärente Implementierung über die Entscheidungsebenen hinweg. Ein Compliance-Kompass sowie Beispiele für einfache und komplexe Geschäftsmodelle illustrieren die praktische Relevanz der Untersuchung. Hinweise zur Gestaltung aber auch Implementierung und Steuerung von Geschäftsmodellen zeigen diverse Entwicklungspfade zu einer überlegenen Wertgenese und Wertabschöpfung in umkämpften Märkten. Dabei werden sowohl Innovationstreiber als auch Verteidigungsoptionen eruiert, um schlie lich Möglichkeiten für ein ausgleichendes (ambidexteres) Management im Laufe des Geschäftsmodell-Lebenszyklus zu schaffen.
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