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Transformationen Begleiten: Mit Starker Führung Und Klarer Kommunikation Den Wandel Gestalten
Paperback
Series: Essentials
ISBN13: 9783658485290
Publisher: Springer Gabler
Published: Jun 18 2025
Pages: 61
Weight: 0.30
Height: 0.15 Width: 5.64 Depth: 7.59
Language: German
Dieses essential zeigt, wie Transformationsprozesse in Unternehmen wirklich gelingen. Echte Transformation ist mehr als ein Change-Projekt: Sie bedeutet tiefgreifenden Wandel, der Organisationen und Menschen (über-)fordert - und deshalb oft scheitert.
Die Autorin - selbst erfahrene Transformations- und Kommunikationsberaterin - zeigt, wie es anders geht und welche Faktoren entscheidend sind, um Veränderungsprozesse erfolgreich zu begleiten: Prozess-Kommunikation als Fundament von Anfang an, Führungskräfte, die mutig und transparent vorangehen, glaubwürdige Narrative und Storys, die durch den Wandel tragen, sowie Vertrauen und psychologische Sicherheit als Nährboden.
Ein lebendiger Leitfaden für Führungskräfte, Kommunikations- und HR-Profis sowie Organisationsentwickler*innen, die nicht nur Prozesse managen, sondern Menschen bewegen wollen - nah dran, anwendbar, voller Herz und Handwerkszeug. Mit praktischen Methoden, echten Beispielen und einer Microsite für den Blick in die Tiefe.
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