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Touristische Dienstleistungen von Automobilproduzenten
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ISBN10: 3640439309
ISBN13: 9783640439300
Publisher: Grin Verlag
Published: Oct 6 2009
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783640439300
Publisher: Grin Verlag
Published: Oct 6 2009
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Katholische Universität Eichstätt-Ingolstadt (Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Dienstleistungsmanagement), Veranstaltung: Pro-Seminar Automobile Services, Sprache: Deutsch, Abstract: Im Folgenden soll zunächst der Begriff der touristischen Dienstleistung näher erläutert und allgemeine Grundlagen zu Automobilkonzernen herausgearbeitet werden. Anschlie en wird sich ein Überblick über den status quo und die Konzepte bei deutschen Premiumherstellern, hinsichtlich deren Angebot an touristischen Dienstleistungen. Diese Einschränkung erscheint mir sinnvoll, da die deutschen Premiumhersteller bereits vielfältige touristische Dienstleistungen anbieten und deshalb einen guten Überblick ermöglichen. Im Einzelnen sollen hierbei die von einer Tochtergesellschaft der VW AG betriebene AutoStadt, die Audi Foren und das Museum Mobile, die BMW-Welt, das Mercedes-Benz-Museum und das von Porsche geplante Museum näher beleuchtet werden. Dies soll mit einem Unterpunkt abgeschlossen werden, welcher die konzeptionellen Gemeinsamkeiten bei den verschiedenen Ansätzen betrachtet und versucht sie ansatzweise zu strukturieren. Touristische Dienstleistungen, die Autos bzw. ein Fahrerlebnis mit einschlie en und bereits von Dritten angeboten werden, sollen im nächsten Unterpunkt beleuchtet werden. Zwei exemplarische Angebote sollen helfen dies zu illustrieren. Spannend ist hier die Frage, ob es sich lohnt diesen bereits am Markt etablierten Anbietern Konkurrenz zu machen. Angeschnitten werden soll hierbei die Überlegung, ob Automobilkonzerne genügend touristisches Know-how besitzen um vergleichbare Dienstleistungen anzubieten, oder ob ein Ausflug in derartige Gefilde mit zu vielen Unwägbarkeiten behaftet ist. Anschlie en wird sich die allgemeinere Betrachtung einer Frage, die schon im vorhergehenden Punkt angeklungen ist und zwar ob das Anbieten von touristischen Dienstl
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