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Theorie der sozialen Identität. Ein Vergleich im Social Media Marketing
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ISBN10: 3668892903
ISBN13: 9783668892903
Publisher: Grin Verlag
Published: May 16 2019
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783668892903
Publisher: Grin Verlag
Published: May 16 2019
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Technische Universität Dresden, Sprache: Deutsch, Abstract: Die zu untersuchersuchende Hypothese lautet, dass XLETIXS als modernes Start-up Unternehmen, aufgrund von intensiverem zielgruppengerechtem Marketing, ein höheres Feedback der Community als Adidas erreicht. Der Aufbau der wissenschaftlichen Arbeit wurde folgenderma en vorgenommen. Zunächst wird die Theorie der sozialen Identität nach Tajfel und Turner unter Betrachtung aktueller Literatur widergegeben. Grund dafür ist, dass heute noch diese Theorie Bestandteil beziehungsweise sogar Ausgangspunkt für aktuelle Forschungsarbeiten im Social Media Marketing ist. Die Bestandteile der Theorie werden schrittweise aufgezeigt. Anschlie end erfolgt die Betrachtung des Social Media Marketing mit dem Vergleich zweier in der Sportindustrie tätigen Unternehmen auf der Plattform Facebook. Anschlie end wird die aktuelle Relevanz des Social Media Marketing untersucht und aufgezeigt. Folgend wird die Untersuchung der Social Media Aktivitäten der Beispielunternehmen durchgeführt, um die Forschungsfrage und Hypothese dieser vorliegenden Arbeit zu untersuchen. Im letzten Teil dieser wissenschaftlichen Arbeit erfolgt eine Auswertung, sowie wird eine Empfehlung von Kerninhalten zukünftiger wissenschaftlicher Arbeiten getroffen.
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