Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Phoenix Effect: Thinking outside of the box: Innovational Management and Marketing

The Phoenix Effect: Thinking outside of the box: Innovational Management and Marketing

Mehler, Regina

Paperback

Management

ISBN10: 3869063149
ISBN13: 9783869063140
Publisher: Allitera
Published: Feb 6 2013
Pages: 138
Weight: 0.42
Height: 0.32 Width: 5.83 Depth: 8.27
Language: German
Inspiration for Managers of Innovation! Imagine that you are the head of marketing at a large software company, where your colleagues from sales are looking for opportunities to exchange information with the IT managers of their largest customers. What do you do? Simple- you invite all of the IT managers from the most prominent European businesses to a meeting with the top management of your company. Think this won't work? Possibly. But people won't turn down your invitation to an IT Vision Tour with Bill Gates. Regina Mehler was able to pull this off by inviting 20 high ranking European IT managers to a 5 day trip to the USA. Through the use of her many exciting project examples, Regina Mehler presents methods for marketing managers and their colleagues to generate clever and innovative ideas that will impress management, your colleagues, and your external partners - all without a big budget or resources.

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