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Telefon-Fundraising: Effektive Spendengewinnung Und Spenderbetreuung in Der PRAXIS
Hardcover
ISBN13: 9783834940988
Publisher: Springer Gabler
Published: Jan 18 2013
Pages: 163
Weight: 0.80
Height: 0.44 Width: 5.83 Depth: 8.27
Language: German
Das Telefon gewinnt im Fundraising zunehmend an Stellenwert, denn mit diesem Instrument lassen sich die höchsten Effektivitätsraten bei der Spendergewinnung erzielen. Allerdings besitzt die Non-Profit-Branche noch kaum Erfahrungswerte mit dieser Form des Direktmarketings. Dieser Praxisleitfaden für den Einsatz des Telefons im Fundraising deckt alle relevanten Themenbereiche ab: Rechtsgrundlagen, Personal, Controlling, Technik, Zielgruppenauswahl, Adressqualifikation sowie Kalkulationsgrundlagen. Mit zahlreichen Checklisten und Musterdialogen - eine unentbehrliche Arbeitsgrundlage für die aktive Gewinnung und professionelle Betreuung von Spendern am Telefon.
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