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Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand Und Entwicklungstendenzen
Hardcover
ISBN13: 9783540235750
Publisher: Springer
Published: Nov 2 2005
Pages: 624
Weight: 2.24
Height: 1.60 Width: 6.40 Depth: 9.40
Language: German
Wer Ziele erreichen will, muss welche haben. Nur wer Ziele ansteuert, kommt an. Dieses Standardwerk ist der zuverlässige Kompass für Kapitäne der Strategischen Unternehmungsführung. Die Autoren schildern Wesen und Konzepte der vernetzten Landkarten dieser Materie. Detailliert ist der Bereich der Planung ausgeführt: Wie werden Ziele gefunden, Geschäftsfelder definiert und deren Organisation geplant? Was kommt danach? Wie wird zielführend gesteuert und kontrolliert? Zusätzliches Thema ist Corporate Governance (inter)nationale rechtliche und institutionelle Rahmenbedingungen, die Entscheidungsträger zu berücksichtigen haben.
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