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Strategische Unternehmensplanung in jungen KMU
Paperback
Publisher Price: $22.99
ISBN13: 9783110578553
Publisher: de Gruyter Oldenbourg
Published: Nov 7 2017
Pages: 286
Weight: 1.02
Height: 0.60 Width: 6.69 Depth: 9.61
Language: German
Diese wissenschaftliche Studie untersucht die Praxis strategischer Planung und die Umsetzung und Anwendung von strategischen Unternehmensplanungsinstrumenten in jungen KMU. Zudem wird ein Konzept zur strategischen Planung speziell für junge KMU erstellt, mit dessen Anwendung die Leistungsfähigkeit und Erfolgswahrscheinlichkeit junger KMU gesteigert werden kann.
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