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Strategische Unternehmensplanung in Jungen Kmu: Problemfelder Und Lösungsansätze
Hardcover
ISBN13: 9783110438130
Publisher: de Gruyter Oldenbourg
Published: Oct 16 2015
Pages: 285
Weight: 1.35
Height: 0.80 Width: 6.90 Depth: 9.60
Language: German
Diese wissenschaftliche Studie untersucht die Praxis von strategischer Planung und die Umsetzung und Anwendung von strategischen Unternehmensplanungsinstrumenten in jungen KMU. Zudem wird ein Konzept zur strategischen Planung, speziell für junge KMU, mit dessen Anwendung die Leistungsfähigkeit und Erfolgswahrscheinlichkeit junger KMU gesteigert werden kann, erstellt.
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