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Strategiewerkzeuge Aus Der PRAXIS: Band 1: Analyse Und Beurteilung Der Strategischen Ausgangslage
Paperback
ISBN13: 9783662698860
Publisher: Springer Gabler
Published: Jan 8 2025
Pages: 303
Weight: 1.15
Height: 0.69 Width: 6.69 Depth: 9.61
Language: German
Führungskräfte, Mitarbeitende, Studierende und Forschende, welche die strategische Ausgangslage eines Unternehmens systematisch, zielgerichtet und aus unterschiedlichen Perspektiven heraus analysieren wollen, finden in diesem Buch wirkungsvolle Werkzeuge. Lebensfähigkeitsanalyse, Wertkette, Sortimentsanalyse, Kundenportfolio oder Marktsegmentierung: Eingebunden sind die wichtigsten Erkenntnisse und Instrumente bekannter strategischer Vordenker, aber auch weniger verbreitete Werkzeuge, welche die Autorin in ihrer jahrzehntelangen beraterischen Praxis erfolgreich eingesetzt hat und die sich dort immer wieder als Best-Practice bewähren.
Vertieftes Anwendungswissen und konkrete Anleitungen für den Umgang mit den besten Analyseinstrumenten zur Unternehmens- und Geschäftsfeldanalyse
Im Vordergrund steht deren nutzenbringender Einsatz. Die systematische Anordnung der Instrumente entlang des Strategieerarbeitungsprozesses erlaubt dem Leser einen schnellen Überblick darüber, welches Werkzeug in welcher Phase des Prozesses geeignet ist. Die strukturierte, vertiefte Darstellung der einzelnen Instrumente ermöglicht eine sichere Beurteilung darüber, welches Tool für welche analytische Fragestellung Nutzen stiftet. Die Kapitel sind so angelegt, dass für jedes Instrument der Schritt vom Wissen über die Anwendung hin zum Nutzen durch Praxisbeispiele vollzogen werden kann. Das Fachbuch bietet nicht nur Rezepte, die für gute Zeiten taugen, sondern auch Instrumente, die insbesondere in Krisensituationen funktionieren und direkt auf die beiden Stellgrö en Gewinn und Liquidität einzahlen. Die vorliegende 2. Auflage wurde durchgesehen und aktualisiert.
Der Inhalt
- Umfeldanalyse
- Unternehmensanalyse
- Marktsegmentierung
- Geschäftsfeldanalyse
Dieses Buch bietet Ihnen:
- wirksame Werkzeuge für die erfolgreiche Strategiearbeit
- Steigerung der eigenen Methodenkompetenz sowie der Effektivität und Effizienz
- Konzentration der Kräfte auf die richtigen und Best-Practice-Werkzeuge
- Professionalisierung der Strategiearbeit
- Steigerung der Wirksamkeit von Unternehmens-, Segment- und Funktionalstrategien
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