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Stand Der Digitalisierung Im B2b-Neukundenvertrieb: Entwicklung Von Beurteilungskriterien Und Erstellung Eines Reifegradmodells
Paperback
Series: Bestmasters
Business GeneralManagementMarketing
ISBN13: 9783658273927
Publisher: Springer Gabler
Published: Aug 8 2019
Pages: 82
Weight: 0.29
Height: 0.22 Width: 5.83 Depth: 8.27
Language: German
Der Autor:
Thomas Barsch ist Vertriebsexperte und Berater mit dem Schwerpunktthema Digital Sales Excellence. Er lehrt als Hochschuldozent in den Kompetenzzentren Marketing und Sales sowie Technologie- und Innovationsmanagement der FOM, Stuttgart.
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