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Stammkunden Profitabel Managen: Strategien Zur Kundenbindung Und Umsatzsteigerung
Paperback
ISBN13: 9783834943569
Publisher: Gabler Verlag
Published: Sep 14 2012
Pages: 257
Weight: 0.97
Height: 0.58 Width: 6.69 Depth: 9.61
Language: German
Stammkunden sind für die meisten Unternehmen ein wichtiges Kapital, doch viele lassen sich hier sichere Gewinnchancen entgehen. Stammkunden profitabel managen zeigt anschaulich und praxisnah, wie Sie dieses Potenzial besser ausschöpfen und Ihren Umsatz erheblich steigern können - ohne die Kosten nennenswert zu erhöhen. Eine wesentliche Rolle spielt hierbei die Erfolgsplattform. Dieses einfache Schema verschafft Ihnen auf einen Blick Klarheit über die Situation jedes Stammkunden. Ziele und Ma nahmen, aber auch qualitative Merkmale wie Bonität und Reklamationen werden hier schnell erfasst. So wissen Sie zuverlässig, welches Potenzial Sie noch entwickeln können. Darüber hinaus erhalten Sie vielfältige Anregungen zur Kontaktpflege und zum Ausbau Ihrer Geschäftsbeziehungen. Ein Klassiker mit Witz und Überzeugungskraft - jetzt in der 5. Auflage!
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