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Social Business als zukunftsträchtiges Unternehmensmodell
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ISBN10: 3656189315
ISBN13: 9783656189312
Publisher: Grin Verlag
Published: Jul 9 2012
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656189312
Publisher: Grin Verlag
Published: Jul 9 2012
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule für Technik und Wirtschaft Berlin, Sprache: Deutsch, Abstract: Der enorme Anstieg von Armut und sozialen Problemen in der Welt ist nicht erst seit heute ein Anliegen, welches die Politik an ihre Grenzen bringt. Bisweilen scheint die Bewältigung dieser Missstände trotz ihrer Unabdingbarkeit noch völlig fern zu sein, schlagen von der Politik und Organisationen veranlasste Initiativen, wie beispielsweise die Reduktion der Hunger Notleidenden innerhalb eines bestimmten Zeitraumes, doch zumeist fehl und verlieren hierdurch zunehmend an Glaubwürdigkeit. Die Notwendigkeit einer Kooperation zwischen Politik und Wirtschaft ist längst erkannt, jedoch ist bisher keine ausreichende Umsetzung zu erkennen. Der Friedensnobelpreisträger Muhammad Yunus mag zwar nicht der Erste sein, welcher sich dieser Schwierigkeiten annimmt, aber er scheint zumindest ein Unternehmenskonzept entwickelt zu haben, welches in der Bewältigung sozialer Probleme ein Meilenstein ist. Im folgenden wird auf das Prinzip des Social Business eingegangen, sowie ein Beispiel anhand von Grameen Veolia Water aufgezeigt und anschlie end das Potential und die Notwendigkeit der Unternehmensform Social Business, sowie die Bedeutung für die Unternehmenskommunikation diskutiert.
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