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Serviceparadigmen Und Implikationen Für Die Vermarktung: Eine Einführung
Paperback
Series: Essentials
ISBN13: 9783658096205
Publisher: Springer Nature
Published: Jun 10 2015
Pages: 35
Weight: 0.14
Height: 0.09 Width: 5.83 Depth: 8.27
Language: German
Das Essential bietet eine umfassende Betrachtung der gegenwärtig dominierenden Serviceparadigmen. Christian Arnold erläutert die Kernaussagen des IHIP-Modells, der Leistungslehre und der Service-Dominant Logic. Abgerundet werden die Ausführungen durch eine Darstellung der Implikationen für eine relational-interaktive und damit servicezentrierte Vermarktungsphilosophie.
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