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Quintessenz Des Strategischen Managements: Was Sie Wirklich Wissen Müssen, Um Im Wettbewerb Zu Überleben
Hardcover
Series: Quintessenz-Reihe
ISBN13: 9783540793717
Publisher: Springer Pg
Published: Jun 9 2008
Pages: 136
Weight: 0.55
Height: 0.60 Width: 5.40 Depth: 8.10
Language: German
Strategische Entscheidungen sind weit reichend und müssen komplexe und dynamische Umfelder berücksichtigen. Nur wer eine individuelle Strategie entwickelt, kann sich am Markt behaupten und im Wettbewerb überleben.
Individuell ist hierbei der zentrale Begriff - Lösungen von der Stange gibt es nicht. Doch was genau bedeutet eigentlich Strategie bzw. strategisches Management? Was macht eine gute Strategie aus? Welche Ansätze gilt es zu berücksichtigen, welche Instrumente sind wirklich praxistauglich?
Anschaulich und unterhaltsam beschreibt Nils Bickhoff die Quintessenz des strategischen Managements, also die wesentlichen Aspekte aus Forschung und Praxis sowie deren Zusammenhänge. Mit zahlreichen Abbildungen und Beispielen ist dieses Buch eine gut verständliche Entscheidungs- und Umsetzungshilfe für Anwender, die strategische Situationen strukturieren und bewerten müssen.
Kompakter kann Strategiewissen nicht dargestellt werden. Ein sinnvolles Werkzeug für jeden Manager! Prof. Dr. h.c. Roland Berger, Chairman, Roland Berger Strategy Consultants, München
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