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Quick Guide Visuelles Marketing: Wie Sie Mit Visuellen Reizen Ihre Marke Stärken
Paperback
Series: Quick Guide
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ISBN13: 9783658415358
Publisher: Springer Gabler
Published: Oct 2 2023
Pages: 81
Weight: 0.27
Height: 0.20 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch ist eine kompakte Einführung in das Thema Visuelles Marketing. Paul Steiner untersucht die marketingspezifische Relevanz von visuellen Reizen in der Kommunikation und bietet zahlreiche pragmatische Hilfestellungen für die Umsetzung. Für die Unternehmenspraxis werden wichtige Ansatzpunkte zur optischen Gestaltung von Marken geliefert, um so Konsumenten langfristig und idealerweise mit allen fünf Sinnen an eine Marke zu binden und damit Markeninhalte tiefgreifend zu verankern. Dies wird durch konkrete Beispiele von Singapore Airlines und MINI illustriert. Drei Interviews mit renommierten Experten aus Wissenschaft und Praxis runden das Buch ab.
- Wahrnehmung und Wirkung visueller Reize
- Markenrecht - Die Visuelle Marke
- Visuelles Marketing
- Praxisbeispiele visueller Marken
- Ausblick
- Experteninterviews
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