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Quick Guide Online-Reputation in Ipo-Prozessen: Wie Sie Ihren Guten Ruf Rund Um Den Börsengang Sichern
Paperback
Series: Quick Guide
ISBN13: 9783658374167
Publisher: Springer Gabler
Published: Aug 19 2022
Pages: 88
Weight: 0.29
Height: 0.21 Width: 5.83 Depth: 8.27
Language: German
In diesem Buch erfahren Sie kompakt und auf den Punkt aufbereitet, warum ein professionelles Reputationsmanagement in den unterschiedlichen Phasen eines Börsengangs so wichtig ist und welche Möglichkeiten es gibt, die Unternehmensreputation in diesem Prozess aktiv zu steuern. Denn Reputation ist gerade bei börsennotierten Unternehmen ein sensibles Thema und ein wesentlicher Erfolgsfaktor, der sich direkt in Gewinne umrechnen lässt. Sie bildet sich auch ohne das Zutun eines Unternehmens - in Bewertungen, Medien- und Presseberichten oder über die Social-Media-Kanäle. Insbesondere im Rahmen von IPOs (Initial Public Offerings) sind Unternehmen sehr präsent in der öffentlichen Wahrnehmung und einer öffentlichen Meinungsäu erung stärker ausgesetzt. Umso wichtiger ist es, die Risiken zu kennen, um gezielt Argumente vorzubereiten und vorausschauend ein gutes Krisenmanagement zu etablieren.
Ein kompakter Leitfaden, der die Grundlagen und Herausforderungen erläutert und anhand vonBeispielen veranschaulicht, worauf zu achten ist.
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