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Professionelles Partnermanagement Im Lösungsvertrieb: In 35 Schritten Zur Nachhaltig Erfolgreichen Geschäftsbeziehung
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658060732
Publisher: Springer Gabler
Published: Dec 4 2014
Pages: 196
Weight: 0.77
Height: 0.45 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch liefert das optimale Rüstzeug für ein zielführendes und effizientes Partnermanagement im lösungsorientierten Verkauf. Denn: Damit Unternehmen wie Systemhersteller- und berater oder IT-Provider sich auf ihr Kerngeschäft fokussieren können, brauchen sie häufig strategische und operative Unterstützung durch Partner, die bei der aktiven Kundenbetreuung im Tagesgeschäft helfen. Der höchst komplexe Prozess ab der Partnersuche über das schlanke Partnermanagement bis hin zur Performance-Auswertung birgt zahlreiche Chancen, aber auch Fallstricke, die Verantwortliche in Unternehmen zwingend systematisch durchdenken müssen. Robert Klimke zeigt in 35 leicht nachvollziehbaren Schritten, wie passgenaue Strukturen geschaffen werden können, damit die Kostenvorteile von Partnerschaften nicht durch Reibungsverluste zunichte gemacht werden und die Beziehung für alle Seiten von Erfolg gekrönt ist.
Ein Buch von hohem Gebrauchswert für Account- und Partnermanager und deren Management - mit Analyse-Werkzeugen zur Bewertung von Partnerschaften, vielen Beispielen und übersichtlichen Checklisten für die Umsetzung im eigenen Unternehmen.
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