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Professionelle Krisenkommunikation: Basiswissen, Impulse Und Handlungsempfehlungen Für Die PRAXIS
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ISBN10: 3658254289
ISBN13: 9783658254285
Publisher: Springer Gabler
Published: Jun 3 2019
Pages: 264
Weight: 0.90
Height: 0.50 Width: 6.50 Depth: 9.30
Language: German
ISBN13: 9783658254285
Publisher: Springer Gabler
Published: Jun 3 2019
Pages: 264
Weight: 0.90
Height: 0.50 Width: 6.50 Depth: 9.30
Language: German
Ein Buch zur erfolgreichen Bewältigung von Krisen.
Dieses Buch über Krisenkommunikation spricht Praktiker an, die in ihrem Beruf mit problematischen Situationen konfrontiert sind.
Die Krisenkommunikation genie t unter den Verantwortlichen einen hohen Stellenwert. Ihre Relevanz ist unangefochten, da sie den Verlauf einer Krise ma geblich beeinflusst. Denn:
Dieses Buch über Krisenkommunikation spricht Praktiker an, die in ihrem Beruf mit problematischen Situationen konfrontiert sind.
Die Krisenkommunikation genie t unter den Verantwortlichen einen hohen Stellenwert. Ihre Relevanz ist unangefochten, da sie den Verlauf einer Krise ma geblich beeinflusst. Denn:
- Eine schlechte Krisenkommunikation verschärft die Krise.
- vermitteln methodische Kompetenzen für den Akutfall,
- binden relevante Erkenntnisse aus Wissenschaft und Lehre ein,
- werfen einen Blick auf künftige Herausforderungen,
- geben Denkanstö e für eine praxistaugliche Prävention.
Wenn es darauf ankommt, muss die Kommunikation in Krisen hoch professionell erfolgen. Unternehmenslenker, Risiko- und Krisenmanager sowie Kommunikatoren müssen interdisziplinär und Hand in Hand arbeiten.
Experten aus Praxis, Wissenschaft und Lehre vermitteln in diesem Buch, wie erfolgreiche Krisenkommunikation funktioniert und schaffen ein Verständnis für das Integrale Risikomanagement. Darüber hinaus vereint das Werk Beiträge zu den Themen:
- Klassisches Risikomanagement
- Krisenprävention
- Business Continuity Management und Internes Kontrollsystem im Integralen Risikomanagement
- Organisationale Resilienz und die Rolle der Unternehmenskommunikation
- Typische kommunikationsspezifische Risiken und Beispiele für ihre Bewältigung
- Handlungsempfehlungen für Krisenkommunikatoren
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