Sign-In
Cart
Produktpolitik als Instrument im Marketing
Paperback
Please select the version of book you would like to purchase.
ISBN10: 3656259542
ISBN13: 9783656259541
Publisher: Grin Verlag
Published: Aug 21 2012
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656259541
Publisher: Grin Verlag
Published: Aug 21 2012
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Offenburg, Veranstaltung: Seminar Marketing, Sprache: Deutsch, Abstract: Inhaltsverzeichnis Abkürzungsverzeichnis..............................................................................III Abbildungsverzeichnis..............................................................................IV 1 Einleitung...............................................................................................1 2 Begriffsklärungen und Einordnung der Produktpolitik in den Gesamtzusammenhang............................................................................................. 2 2.1 Begriffsdefinitionen......................................................................2 2.2 Ziele der Produktpolitik.................................................................5 3 Produktbegleitende Dienstleistungen........................................................6 4 Markenpolitische Ziele und Entscheidungen...............................................8 4.1 Funktionen und Ziele einer Marke...................................................9 4.2 Markenstrategien........................................................................10 5 Entscheidungen über Veränderungen des Produktprogramms....................13 5.1 Produktinnovation......................................................................14 5.2 Produktelimination.....................................................................16 5.3 Produktdiversifikation.................................................................17 5.4 Produktdifferenzierung...............................................................17 5.5 Produktbeibehaltung..................................................................18 5.6 Verpackungsgestaltung..............................................................19 6 Fazit / Ausblick......................................................................................20 Literaturverzeichnis...................................................................................V Anhang...................................................................................................VII
Also in
Marketing
Dummies Guide to Starting Your Own Business: Essential Steps to Launching and Scaling a Successful Small Business Venture
Press, Essywrites
Paperback
$15.59
Brought to You by: How Corporations Warped the Truth, Conned the Public, and Broke Democracy
Westervelt, Amy
Hardcover
$28.50
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
From $12.99
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web
Fishkin, Rand
Natividad, Amanda
Hardcover
$30.88
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
$35.99
Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers
Schwedelson, Jay
Hardcover
$24.70
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Tyler, Marylou
Ross, Aaron
Hardcover
$28.45
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
$35.99
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
$19.95
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
$29.94
Clean Winners: Sustainability Strategy That Puts Customers First
Challagalla, Goutam
Dalsace, Frederic
Hardcover
$33.25
The Currencies of Wellness: A Field Guide to the Unexpected Ways Brands Can Shape Everyday Well-Being
Nichols, Tricia
Paperback
$24.99
Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth
Ling, Shanise
Paperback
$16.10
The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
Iannarino, Anthony
Blount, Jeb
Hardcover
$28.50
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Moore, Geoffrey A.
Paperback
$27.54
The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer
Mullen Jr, David J.
Paperback
$19.99
Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Farrokh, Armand
Cegelski, Nick
Paperback
$18.99
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Cialdini, Robert
Goldstein, Noah J.
Martin, Steve J.
Paperback
$18.99
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
Dib, Allan
Paperback
$18.95
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Moore, Geoffrey A.
Paperback
$18.04
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Ross, Aaron
Tyler, Marylou
Paperback
$17.05
El año de 12 semanas: Logra en 12 semanas lo que otros hacen en 12 meses
Lennington, Michael
Moran, Brian P.
Paperback
$17.95
Get Clients Now! (Tm): A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Hayden, C.
Paperback
$22.99
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
Dunford, April
Paperback
$22.44
The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Eves, Derral
Hardcover
$28.50
Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Mauborgne, Renée
Kim, W. Chan
Hardcover
$30.40
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Romaniuk, Jenni
Sharp, Bryon
Hardcover
$46.33
2024 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus
Hammersley, Mark
Hammersley, Ian
Paperback
$34.20
The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Marketers
Lecinski, Jim
Venkatesan, Rajkumar
Paperback
$26.60
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Hardcover
From $12.99
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
Weinberg, Mike
Paperback
$19.99
Walk in the Other Guy's Shoes: 25 Lessons for the Marketing, Procurement, and Agency Triangle
Davis, Joanne
Hardcover
$43.74
Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies
Darveau-Garneau, Nicolas
Hardcover
$28.49
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
Dunford, April
Hardcover
$29.94
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Meyerson, Rob
Wheeler, Alina
Hardcover
$51.25
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Underhill, Paco
Paperback
From $10.99
The Leader's Brain, Updated and Expanded: Unlock Peak Performance in Work and Life with Neuroscience
Platt, Michael
Paperback
$20.89
What Would Tequila Do?: The Playbook For Thriving Despite Corporate Bullshit. 52 Shots. No Filler.
Campher, Henk
Paperback
$18.99
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Blount, Jeb
Hardcover
$28.50
Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Setiawan, Iwan
Kotler, Philip
Kartajaya, Hermawan
Hardcover
$28.50
Haciendo que el Primer Círculo Funcione: La base para la duplicación en el mercadeo en red
Gage, Randy
Paperback
$15.00
Focus: How to Plan Strategy and Improve Execution to Achieve Growth
Mittal, Vikas
Sridhar, Shrihari
Hardcover
$42.74
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Walter, Ekaterina
Gioglio, Jessica
Paperback
$50.00
The Human Element: Overcoming the Resistance That Awaits New Ideas
Schonthal, David
Nordgren, Loran
Hardcover
$27.55
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Westwood, John
Paperback
$16.14
Satisfaction: How Every Great Company Listens to the Voice of the Customer
Denove, Chris
Power, James
Paperback
$27.00
Ultimate Partner: 7 Principles for Winning in the Age of Ecosystems, AI, and Co-Sell
Menzione, Vince
Hardcover
$28.45
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
$17.05
The Director's Method: Lead With Vision, Activate Imagination, and Deliver Breakthrough Business Results
Megia, Misty
Hardcover
$23.70
Storybrand 2.0 Edición Actualizada: Clarifica Tu Mensaje Y Los Clientes Escucharán
Miller, Donald
Paperback
$16.14
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Hardcover
$35.99
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël
Bastien, Vincent
Hardcover
$68.63
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Ries, Laura
Paperback
$18.99
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Paperback
$29.94
The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Gilmore, James H.
Pine II, B. Joseph
Hardcover
$33.25
Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing
Schaffer, Neal
Paperback
$18.95
Trust Is the Strategy: Building Your Law Firm's Brand With Integrity
Hargroder, Megan
Amarir, Molly
Paperback
$17.09
The Best Attorney Never Wins: Why Great Lawyers Go Broke and Average Ones Build Empires
Perone, Angelo
Hardcover
$27.54
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Ries, Al
Trout, Jack
Paperback
$20.89
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Hall, Kindra
Hardcover
$28.49
When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional
Whitt, Marc C.
Hardcover
$33.24
Takeaways: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional
Whitt, Marc C.
Hardcover
$33.24
Hbr's 10 Must Reads on Marketing, Updated and Expanded (Featuring Marketing Myopia by Theodore Levitt)
Levitt, Theodore
Reichheld, Fred
Review, Harvard Business
Paperback
$25.60
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Hunter Csp, Mark
Paperback
$19.99
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
Raju, Jagmohan
Zhang, Z.
Paperback
$42.74
Build Your Beverage Empire - Third Edition: Start Your New Beverage Business
Olson, Jorge S.
Paperback
$18.99
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
Vaynerchuk, Gary
Hardcover
$38.00
The Indispensable Marketer: Bridge The Trust Gap with Your CEO and Build a Business You're Both Proud Of
Baadsgaard, Jacob
Paperback
$18.99
Cómo Construir LíDERES En Redes De Mercadeo Volumen Uno: Creación Paso A Paso De Profesionales En MLM
Schreiter, Tom Big Al
Paperback
$12.30
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Fox, Jeffrey J.
Hardcover
$26.60
$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff
Hormozi, Alex
Paperback
$29.94
Design Research Mastery: How to Lead Research That Builds Buy-In and Great Products
Fortier, Sara
Paperback
$33.24
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Collins, Marcus
Paperback
$18.99
Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
Aaker, David
Paperback
$16.10
Trust Me, I'm Lying: Confessions of a Media Manipulator (Large Print Edition)
Holiday, Ryan
Paperback
$19.00
The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond
Luhn, Matthew
Paperback
$18.00
The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars
Feldman, Karl
Frederiksen, Lee
Harr, Elizabeth
Paperback
$18.00
Wholesale MBA: How to Sell Consumer Goods to Distributors, Retailers, and Consumers
Olson, Jorge S.
Piancone, Sandro
Paperback
$19.97
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
Inghilleri, Leonardo
Solomon, Micah
Paperback
$19.99
Get Together: How to Build a Community with Your People
Richardson, Bailey
Huynh, Kevin
Sotto, Kai Elmer
Hardcover
$21.85
Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No
Blount, Jeb
Hardcover
$27.55
No B.S. Marketing to the Affluent (Fourth Edition): The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Kennedy, Dan S.
Fischer, Martin J.
Paperback
$23.74
AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands
Seda, Catherine
Halasz, Jenny
Paperback
$33.24
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Kennedy, Dan S.
Paperback
$23.74
The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
Fiore, Neil
Paperback
$17.10
How to Write an Exceptional Business Plan: A Step-by-Step Guide to Winning Investors, Lenders, and Success
Cheeks, Ashley
Paperback
$19.99
Hyper Sales Growth: Street-Proven Systems & Processes. How to Grow Quickly & Profitably.
Daly, Jack
Hardcover
$23.70
The Indispensable Marketer: Bridge The Trust Gap with Your CEO and Build a Business You're Both Proud Of
Baadsgaard, Jacob
Hardcover
$28.49