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Produktpiraterie: Eine Integrative Analyse Der Einflussgrößen, Moderatoren Und Mediatoren Des Erwerbs Von Fälschungen Und Raubkopien
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658055943
Publisher: Springer Gabler
Published: Apr 29 2014
Pages: 269
Weight: 0.86
Height: 0.67 Width: 5.83 Depth: 8.27
Language: German
Welchen Einflussgrö en unterliegen Konsumenten, wenn sie Formen der Produktpiraterie, insbesondere Fälschungen, Plagiate und Raubkopien, bewusst erwerben? Die hier zugrundeliegende nachfrageorientierte Sichtweise ermöglicht Unternehmen, Interessensverbänden und staatlichen Organen, Ma nahmen abzuleiten, um den bewussten Erwerb effektiv zu unterbinden. Die hierzu entwickelte konsumentenorientierte Terminologie bildet die Grundlage für eine quantitative Meta-Analyse. Der Autor trennt dabei wichtige von unwichtigen Einflussgrö en und zeigt Randbedingungen dieser Faktoren auf. Ein auf den zentralen Einflüssen basierendes Strukturgleichungsmodell bestimmt anschlie end die relative Bedeutung sowie Wirkungswege dieser Variablen. Abschlie end werden Implikationen für Forschung und Praxis diskutiert.
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