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Phänomen Toyota: Erfolgsfaktor Ethik
Hardcover
ManagementTechnology & EngineeringAutomobiles
ISBN13: 9783540298472
Publisher: Springer Nature
Published: May 23 2006
Pages: 451
Weight: 1.85
Height: 1.06 Width: 6.14 Depth: 9.21
Language: German
TOYOTA wird in zahlreichen Reports als die most admired company aufgeführt. Warum ist TOYOTA so erfolgreich? Der Autor, selbst viele Jahre in der Automobilindustrie tätig, argumentiert überzeugend, dass der Grund in der Unternehmenskultur liegt. Eine konsequente Beachtung ethischer Normen, die man hierzulande als preu ische Tugenden bezeichnen würde, ist Schlüssel zum phänomenalen Erfolg des Unternehmens.
Ein Muss für jeden Automanager und für alle, die sich für die Erfolgsmechanismen in dieser Industrie interessieren.
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