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Das Persönliche Gespräch: Fundraising Durch Überzeugung: Großspender Und Unternehmer Erfolgreich Ansprechen
Paperback
ISBN13: 9783658401375
Publisher: Springer Gabler
Published: Feb 22 2024
Pages: 283
Weight: 1.06
Height: 0.63 Width: 6.69 Depth: 9.61
Language: German
Gro spenden und Unternehmensspenden stellen einen der wichtigsten Erfolgsfaktoren im Fundraising dar und erfordern bei der Akquise besondere Herangehensweisen. Nur mit einer gezielten und persönlichen Ansprache lassen sich Gro spender und Unternehmer als Unterstützer gewinnen. Schritt für Schritt erläutert Andreas Schiemenz - selbst mit langjähriger Erfahrung im Bereich des Fundraising für Gro spender und Unternehmen in verschiedenen Non-Profit-Organisationen - wie Sie die richtigen Ansprechpartner finden und auswählen, eine individuelle Kommunikationsstrategie entwickeln, Gespräche mit potenziellen Spendern effizient nachbereiten und wie Sie Geber zu langfristigen Spendern machen. Dabei werden sowohl die strukturellen Prozesse bei der Tätigkeit von Spendenorganisationen beleuchtet als auch die praktische Umsetzung anhand zahlreicher Praxisbeispiele vorgestellt.
Fundraising macht Menschen glücklich - die Geber, die Spendensammler und die Menschen, denen mit den finanziertenProjekten geholfen werden kann.
Die zweite Auflage wurde aktualisiert, um neue Gesprächsbeispiele und ein weiteres Kapitel ergänzt.
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