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Die Perfekte Candidate Journey & Experience: Erfolgreiches Recruiting Für Mittelständische Unternehmen Und Start-Ups
Paperback
ISBN13: 9783662668740
Publisher: Springer Gabler
Published: Jun 6 2023
Pages: 198
Weight: 0.77
Height: 0.46 Width: 6.69 Depth: 9.61
Language: German
Dieses Fachbuch richtet sich an Inhaber und Führungskräfte mittelständischer Unternehmen und Start-ups, die den stetig zunehmenden Herausforderungen im Recruiting erfolgreich begegnen wollen. Im Mittelpunkt steht die optimale und zukunftsorientierte Gestaltung der Candidate Journey & Experience. Nicht nur der Fachkräftemangel, sondern auch die rasante Entwicklung von Technologien und sozialen Medien sowie der Wandel vom Arbeitgeber- hin zum Kandidatenmarkt sorgen für signifikante Veränderungen in der Personalgewinnung. All das fordert von den Personalverantwortlichen völlig neue Fähig- und Fertigkeiten. Top-Recruiter sind heute vor allem eines: Human to Human-Spezialisten, die sich in die Psyche von Kandidaten hineinversetzen können und mit brillantem Online-Marketing die Attraktivität des Arbeitgebers und der vakanten Positionen darstellen können.
Es wird ausführlich erläutert, wie die Reise der Kandidaten in der Personalgewinnung und -auswahl vom Erstkontakt bis zum Abschluss des Arbeitsvertrages durch das Unternehmen geplant sowie durchgeführt wird und auf welche Touchpoints und Inhalte es dabei ankommt. Zudem erklärt der Autor, warum Recruiting heute nur noch mit erfolgreichen Prinzipien und Methoden aus dem modernen Online-Marketing und dem klassischen Vertrieb funktioniert. Zahlreiche Beispiele, Methoden und Tipps geben Anregungen für die Praxis und helfen bei der täglichen Recruiting-Arbeit.
Der Inhalt
- Ziele und Strategien im Recruiting
- Grundlagen, Touchpoints und Inhalte der Candidate Journey
- Direktansprache über Social Media, Unternehmenswebseite, Karrierewebseite sowie Kennenlerngespräche
- Vorteile einer optimierten Candidate Experience
- Kandidatenbefragung und wichtige KPIs
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