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Neuronale Netze Im Marketing-Management: Praxisorientierte Einführung in Modernes Data-Mining
Paperback
ISBN13: 9783409216739
Publisher: Springer Nature
Published: Jun 20 2003
Pages: 316
Weight: 1.13
Height: 0.67 Width: 6.69 Depth: 9.61
Language: German
Wiedmann/Buckler stellen Möglichkeiten des Einsatzes Neuronaler Netze im Marketing-Management auf der Basis interessanter Softwarelösungen vor.
Die 2. Auflage wurde überarbeitet und um neue Verfahren aus der Methodenforschung sowie die NEUSREL-Analyse erweitert.
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