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Der Neue Ki-Commerce: Intelligenter E-Commerce Und Ki-Basierte Plattformlösungen Im Online-Handel
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Business GeneralGeneral Computers
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ISBN13: 9783658511722
Publisher: Springer Gabler
Published: May 5 2026
Pages: 156
Language: German
Der Online-Handel steht vor einer Revolution: E-Commerce wird zum KI-Commerce. Dieses Buch zeigt, wie KI den Handel neu definiert - von innovativen Shoppingoberflächen und -zugängen sowie personalisierten Einkaufserlebnissen über intelligente Plattformlösungen bis hin zu automatisierten Prozessen in Marketing und Supply Chain. Es beleuchtet die Plattformökonomie als Gewinner der digitalen Transformation und aktuelle Entwicklungen wie Agentic Commerce, KI-basierte Shoppingoberflächen. Praxisbeispiele aus Unternehmen wie u.a. Shein, Temu und TikTok Shop veranschaulichen neue KI-basierte Geschäftsmodelle und Technologien. Mit einem klaren Fokus auf die Verbindung von Theorie und Praxis bietet das Buch Strategien, Werkzeuge und Handlungsempfehlungen für Fach- und Führungskräfte, die den Wandel aktiv gestalten wollen. Denn KI ist kein Zusatz mehr, sondern der Kern des Erfolgs im digitalen Handel.
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