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The New Online Trade: Business Models, Business Systems and Benchmarks in E-Commerce
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658407568
Publisher: Springer Gabler
Published: Mar 31 2023
Pages: 503
Weight: 1.83
Height: 1.06 Width: 6.69 Depth: 9.61
Language: English
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the lessons learned of the past years are.
The content
- Meta-targeting and business ideas in online retailing
- Business model of online trade
- Forms of online trade
- Business systems and benchmarks in e-commerce
- Best practices and risks in online retailingAlso from
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