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Multimediale Marketing-Dokumentation: Einsatzmöglichkeiten Digitaler Dokumentationssysteme Im Marketing
Paperback
ISBN13: 9783409129138
Publisher: Springer Nature
Published: Jun 13 1997
Pages: 223
Weight: 0.87
Height: 0.51 Width: 6.69 Depth: 9.61
Language: German
Multimediale Dokumentationssysteme versprechen hier Abhilfe. Besonders im Marketing bietet Multimedia vielfältige Möglichkeiten bei der Dokumentation von Plänen, Ma nahmen und Erfolgen.
Rehme behandelt die technischen Grundlagen sowie Ansätze zur Systemplanung und zur Erfolgsbeurteilung.
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