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Multimedia-Management: Strategien Und Konzepte Für Zeitungs- Und Zeitschriftenverlage Im Digitalen Informationszeitalter
Paperback
ISBN13: 9783409119269
Publisher: Gabler Verlag
Published: Jan 30 2003
Pages: 338
Weight: 1.28
Height: 0.75 Width: 6.69 Depth: 9.61
Language: German
Dabei werden neben organisatorischen Aspekten sowohl technologische Anforderungen als auch notwendige Change-Management-Ansätze auf Mitarbeiterebene herausgearbeitet. Ein weiterer Schwerpunkt liegt auf der strategischen Steuerung und dem Controlling von Multimedia-Aktivitäten eines Zeitungs- und Publikumszeitschriftenverlages.
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