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Die Motivation Von Mitarbeitenden Im Internen Crowdsourcing: Eine Qualitative Und Quantitative Untersuchung Mit Fokus Auf Digitale Anerkennung
Paperback
ISBN13: 9783658490348
Publisher: Springer Gabler
Published: Aug 21 2025
Pages: 148
Weight: 0.47
Height: 0.37 Width: 5.83 Depth: 8.27
Language: German
In diesem Buch wird die Motivation von Mitarbeitenden zur Teilnahme an internen Crowdsourcing-Initiativen in Unternehmen untersucht. Angesichts der potenziellen Konkurrenz zu bestehenden Aufgaben analysiert die Autorin, wie Führungskräfte die langfristige Beteiligung fördern können. Mittels eines Mixed-Methods-Ansatzes, bestehend aus einer qualitativen Vorstudie und einem faktoriellen Survey, werden motivationssteigernde Faktoren und die Rolle von Führungskräften im Kontext digitaler Anerkennung identifiziert und überprüft. Die Ergebnisse versprechen sowohl einen Beitrag zur Forschung im Bereich des internen Crowdsourcing als auch praktische Implikationen für Unternehmen.
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