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Motivation potentieller Partner zur Teilnahme an herstellerinitiierten Innovationstätigkeiten
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ISBN10: 3640545362
ISBN13: 9783640545360
Publisher: Grin Verlag
Published: Mar 3 2010
Pages: 124
Weight: 0.70
Height: 0.26 Width: 8.27 Depth: 11.69
Language: German
ISBN13: 9783640545360
Publisher: Grin Verlag
Published: Mar 3 2010
Pages: 124
Weight: 0.70
Height: 0.26 Width: 8.27 Depth: 11.69
Language: German
Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Universität Karlsruhe (TH) (Entscheidungstheorie und Unternehmensforschung), Sprache: Deutsch, Abstract: Die Fähigkeit zur Innovation wird immer mehr zu einem Schlüsselelement der Wachstumssicherung und strategischen Differenzierung. Zur Sicherstellung einer hohen Marktakzeptanz, müssen Innovationstätigkeiten effektiv und effizient sein. Zur Realisierung dieser wird häufig die konsequente Ausrichtung des Fokus auf die Bedürfnisse und Anforderungen der Nachfrageseite genannt. Im Sinne eines Paradigmenwechsels von einer geschlossenen hin zu einer offenen Innovation, wird eine stärkere und frühzeitige Integration des Kunden und seines Wissens in den Innovationsprozess impliziert. Hierzu benötigen Unternehmen genaueste Kenntnisse über die Motivation potentieller Partner, um durch den Einsatz geeigneter Anreize sowohl geeignete Kunden aufzuspüren, als auch diese zur aktiven Teilnahme am Innovationsprozess zu bewegen. Zur Beantwortung dieser Fragestellung wird in dieser Arbeit in einer ersten Analyse die bestehende Literatur zur Integrationsforschung potentieller Innovationspartner zusammengefasst sowie eine Abgrenzung des offenen vom geschlossenen Innovationsprozess vorgenommen. Auf Basis einer qualitativen Meta-Analyse vorliegender theoretischer und empirischer Arbeiten werden die Motivatoren der Teilnehmer an herstellerinitiierten Innovationstätigkeiten identifiziert und normative Erkenntnisse abgeleitet.
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