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Mobile Commerce: Gewinnpotenziale Einer Stillen Revolution
Hardcover
Business GeneralManagementMarketing
ISBN13: 9783540000242
Publisher: Springer Nature
Published: Mar 11 2003
Pages: 288
Weight: 1.31
Height: 0.69 Width: 6.14 Depth: 9.21
Language: German
Wie wird sich Mobile Commerce weiterentwickeln? Dazu analysieren die Autoren die Bestimmungsfaktoren der zukünftigen Entwicklung und einer erfolgreichen kommerziellen Nutzung und stellen zentrale Teilaspekte des Einsatzes mobiler Endgeräte dar. Sie zeigen, dass M-Commerce der Beginn einer langfristigen Entwicklung hin zum Electronic Aided Acting ist, und damit elektronische Unterstützung sowohl bei Geschäftsprozessen als auch in Alltagssituationen und Notlagen beinhaltet. Ebenso deutlich wird, dass sich auch im M-Commerce kommerzielle Erfolge nur von den Unternehmen erzielen lassen, die bestimmte Regeln des strategischen Marketing und Marketing-Controlling befolgen.
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